EarPods is the name.
"Doing a great headphone is hard, because ears are really, really challenging, because everyone's ears are different."
"They look like no earphone you've ever seen before." Actually, we saw these in some leaked photos about a week back, but indeed they are distinctively designed. It has a directed speaker port that points forward into your ear canal.
Jony Ive is talking about the difficulty. They scanned hundreds of ears looking for commonality. These will be shipping starting today, if you want to buy them standalone. They're included with the new iPod touch, the new iPod nano and with the new iPhone 5.
